WHAT MAKES THE BEST PUPPY FOOD?

Our food gives your puppy the nutrition they need to run and roll and grow and learn. Tell us about your pup and we'll create a recipe of dry food that develops with them as they grow.

You get clear portion recommendations and our adjustable scoop too, so it's easy to serve the right amount every day - for a healthy, happy puppy.

YOU SHOULDN’T BE THE ONLY ONE EATING HEALTHY

Immune system

Beta-glucans and nucleotides help to enhance and regulate your puppy’s immune system - and offer extra protection by improving their response to vaccinations too.

Mental development

Not many puppy foods include DHA omega-3. But ours does. This fatty acid is proven to aid learning and socialisation, and reduce the risk of behavioural problems.

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Digestive system

We use chicken to aid your pup’s delicate digestion. And we also include prebiotics like FOS and MOS to help promote good bacteria - this is very important for your puppies.

Energy for growth

Our energy-dense puppy kibble carefully balances calcium, vitamins, and minerals to help build strong bones and support your puppy’s rapid growth and development.

14,000 HAPPY PUPPIES & 1.7 MILLION MEALS FED BY US EVERY MONTH

How it works

Three easy steps to ensure a lifelong healthy food plan for your best friend. We adapt their recipe as they grow.

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Tell us about your dog

Take a few minutes to tell us about your dog, so we can create the right meal plan for your best friend.

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We create a unique recipe

We tailor the recipe to your dog from over a million possible combinations.

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We deliver monthly

We deliver everything your dog needs to your door, contact-free. You never run out.

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Has your dog been a good pup?

Add in yummy wet food and healthy treats. We’ll adjust your dog’s feeding plan to suit.

SUPPORTING YOUR PUPPY AS THEY GROW

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6-14 Weeks Old

A delivery every fortnight ensures your growing pup gets the nutrition they need, right when they need it.

14 Weeks Onwards

A monthly delivery tailored to your pup, gradually introducing new kibble types based on their size, breed, and activity level.

Adulthood

Ongoing support for life means we adjust your dog's recipe as they grow, so you’ll never need to worry about switching food.

SNIFF OUT OUR OTHER TASTY OPTIONS

Looking for something extra tasty? Check out our other options – perfect for pups with picky tastes or specific needs!

Start your pup’s subscription today!

Enticing taste. Energizing nutrition. Enriching variety. Excited dogs.